下次找工作时,带着“梗”来

英国《金融时报》专栏作家 安德鲁•希尔
2019.06.10 12:00

对于亚当•科萨里(Adam Koszary)来说,这是跌宕起伏的一周。他为曾经默默无闻的英国乡村生活博物馆(MERL)进行另类的线上营销,从而赢得了美国博物馆联盟(AAM)颁发的缪斯奖(Muse Award)金奖。在Twitter上表达自己的喜悦之情后几小时,28岁的科萨里发帖称,自己将不再加入伦敦皇家艺术研究院(Royal Academy),而是跳槽到一个完全不同的岗位:特斯拉(Tesla)的社交媒体经理。特斯拉是善变难测的埃隆•马斯克(Elon Musk)领导的汽车制造商。作为职业生涯的转折,这简直是手刹过弯。

科萨里去年在Twitter上发布了英国乡村生活博物馆档案中的一张巨大公羊的黑白照片(见文首照片),并附文字“看看这个绝对单位(absolute unit)”,之后他的职业前景就像SpaceX火箭一样起飞了。这条Twitter帖子给一个古老的“梗”注入了新的活力,并在上个月引起了马斯克的注意。这个社交媒体网站上的一段相互调侃在马斯克把这只羊的照片设置为Twitter头像时达到了高潮。科萨里也曾暂时将英国乡村生活博物馆账号的昵称改为“埃隆•马斯克的乡村生活”(The Muskeum of Elonglish Rural Life)。

这段网络隔空调侃(不用Twitter的人会觉得这些调侃内容有点费解)是如何变成一份工作邀约的还不清楚。科萨里和特斯拉都还没有发表评论,不过皇家艺术研究院保持了风度,用轻松的语气祝愿拒绝其工作邀约的科萨里一切顺利,并开玩笑说科萨里与皇家艺术研究院已经谈妥,要送来一辆“打着皇家艺术研究院印记的Model S”特斯拉汽车,并重新宣传了科萨里拒绝的那个年薪3.3万英镑的工作岗位。

科萨里的粉丝们似乎一致认为,这是一份科萨里难以拒绝的工作邀约,但也有一些粉丝警告称,他应该谨慎思考自己到底想要什么。

隔空与马斯克打交道是一回事,与这位科技操盘手及其律师团密切合作则是另一回事——马斯克的律师团正与美国证券交易委员会(SEC)就这位企业家发Twitter帖子的自由达成一项限制性协议。对于绵羊梗,人们看法一致;而对于特斯拉及其未来,网络上的猜测存在分歧。

职业导师喜欢建议人们志存高远,永不回头,他们认为“激情”和干劲最终会让你得到理想的工作。但这是一种被幸存者偏差扭曲、会误导人的线性叙述。它忽略了那些起起伏伏的人,包含了太多天才被发现并得到回报的童话故事,还完全省略了任何职业发展过程中反复试错的重要而缓慢的过程。

长期以来,我的标准职业建议一直是采用以廉价航空公司易捷航空命名的“易捷航空(EasyJet)策略”。如果你只关注一个可能的目的地和到达时间,那你很可能要付出高昂的代价才能抵达,甚至可能没有座位。对提供的选项和机会越灵活,你就越有可能抵达。

科萨里的故事为我们提供了一些很好的例子,告诉我们如何应对任何工作生涯的早期转折。

首先,确保自己心态良好。科萨里本就决定离开英国乡村生活博物馆,跳槽到一个更大的工作平台上去。一旦他已经决定离开,那么当有其他机会出现时,他也更容易去考虑那些机会。

他主动离职的事实也会让他更喜欢新职位。在换工作以后,经理和员工会经历“蜜月宿醉效应”。他们对新工作的满意度先达到顶峰,然后下降。一项研究表明,只有那些主动离职的员工对新工作的满意程度最终会高于他们的上一份工作。

第二,充分利用自己的成功。科萨里已经有自己的网站和博客,致力于“有趣、有效的社交媒体”,并举办讲座和研讨会。他是博物馆交流方面初出茅庐的专家,但在特斯拉所在的电动汽车和清洁能源领域就并非如此了。但他已经建立了一个能够发射升空的强大发射台——如果特斯拉的工作不成功,他还可以回到这里。

第三,知道自己要面对什么。与他即将离职的岗位相比,特斯拉的职位可能没有什么让科萨里玩“梗”的空间。但他并非对此一无所知。在一篇标题为《与埃隆•马斯克交换灵魂》的博文中,他讲述了英国乡村生活博物馆是如何开始收到“各种信息,有人求职,有人想要钱帮助自己挨饿的家庭,还有人想要免费的特斯拉汽车……稍微感受一下名人在Twitter上引起的大量骚动就令人害怕了,我不知道他们是如何应对的。”不过他可能很快就会知道了。

到了特斯拉,科萨里可能有时会怀念那只羊,以及他在英格兰中部那家小博物馆享受的自由。但他已经证明了哈佛商学院(Harvard Business School)和波士顿咨询集团(Boston Consulting Group)一项新调查的观点。

这项调查表明,企业领导人认为,担心重大变化是阻碍员工为职业生涯中不确定的未来做好准备的主要因素。然而,当被问及谁应该为这样的未来做好准备时,在大多数开展这项调查的国家,员工们表示他们要比政府或雇主承担更多的责任。在这个自力更生的世界里,你本人就是“绝对单位”很可能是有好处的。

译者/何黎

原文:Finding your next job: Out with CVs, in with memes

By Andrew Hill

It has been quite a week for Adam Koszary. His quirky digital campaign for the previously obscure Museum of English Rural Life won a Gold Muse Award from the American Alliance of Museums. Hours after he tweeted his delight, the 28-year-old posted that he was no longer going to join London’s Royal Academy, but would move to a quite different role: social media manager at Tesla, the carmaker headed by the mercurial Elon Musk. As career pivots go, this is a handbrake turn.

Mr Koszary’s job prospects took off like a SpaceX rocket last year after he posted a black-and-white picture of a huge ram from the Merl’s archive on Twitter with the message “look at this absolute unit”. The post gave new life to an old meme and last month attracted Mr Musk’s attention. A banterous back-and-forth on the social media channel culminated in the entrepreneur using the ram as his profile picture. Mr Koszary briefly recast the Merl account as “The Muskeum of Elonglish Rural Life”.

How this virtual — and, for non-users of Twitter, baffling — flirtation blossomed into a job offer is unclear. Neither Mr Koszary nor Tesla has commented, though the RA sustained the light-hearted tone, wishing its un-recruit well, joking about a deal to deliver an “RA-branded Model S” car, and re-advertising the £33,000-a-year job he had turned down.

The consensus from his admiring fans seemed to be that this was a job offer Mr Koszary could not refuse, but there were also a few warnings that he should be careful what he wishes for.

It is one thing dealing with Mr Musk at a distance, quite another working closely with the technology impresario and his lawyers as they navigate a restrictive agreement with the Securities and Exchange Commission about the entrepreneur’s freedom to tweet. Sheep memes unite; online speculation about Tesla and its future tends to divide.

Career gurus like to advise people to aim high and never look back, on the assumption “passion” and drive will eventually yield the dream job. This is a misleadingly linear narrative, distorted by survivor bias. It ignores those who leapt and fell, and includes too many fairy tales of talent spotted and rewarded. It omits entirely the important and slow process of trial and error as any career evolves.

My standard career advice has long been to adopt an “EasyJet approach”, after the low-cost airline. If you fixate only on one possible destination and time of arrival you are likely to pay a high price to get there, and may not even get a seat. The more flexible you are about offers and opportunities, the more likely you are to arrive.

Mr Koszary’s story offers some good examples of how to navigate the early twists in any job history.

First, ensure you are in the right state of mind. Mr Koszary was already committed to leave the Merl and jump to a bigger job. Once he had decided to move, it was easier to consider other opportunities when they came up.

The fact he left of his own accord also sets him up to enjoy the new job more. Managers and workers experience a “honeymoon-hangover effect” after changing jobs. Their satisfaction peaks in the new role and then declines. One study suggests only those who leave voluntarily end up more satisfied than they were at their old employer.

Second, ride your success. Mr Koszary already has a website and blog dedicated to “fun, effective social media” and offers talks and workshops. He is a fledgling expert in museum communications rather than in Tesla’s domain of electric vehicles and clean energy. But he has built a strong launch pad from which to blast off — and one to which he can return if the Tesla job does not work out.

Third, know what you are getting into. The Tesla role may offer Mr Koszary less leeway to post memes than the job he is leaving. But he is no innocent. In a blog post about “swapping souls with Elon Musk”, he described how the Merl started receiving “messages from people asking for jobs, for money to help their starving families, and for free Teslas . . . It was a terrifying glimpse of the amount of noise celebrities attract on Twitter, and I don’t know how they cope”. He may be about to find out.

There will be times at Tesla when Mr Koszary wistfully dreams of digital sheep and the freedoms he enjoyed at a small museum in middle England. But he has already proved the point of a new survey by Harvard Business School and Boston Consulting Group.

It suggests business leaders think fear of significant change is the main factor that stops staff preparing for the uncertain future of work. Yet when asked who was responsible for getting ready for that future, employees in most countries polled said they bore more responsibility than their government or employer. In this world of self-reliance, it probably helps if you are yourself an absolute unit.

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