抖音母公司字节跳动进军移动搜索

抖音的母公司字节跳动正努力进军智能手机流媒体音乐业务。与此同时,看起来这家全球最具价值的创业公司也在发展自己的搜索引擎。或者说类似搜索引擎的产品。

该公司发言人周四对 TechCrunch 表示,该公司已经在新闻聚合应用今日头条中加入了搜索功能。

该发言人表示:“这个功能符合今日头条 ‘信息创造价值’ 的使命。用户可以在应用中尝试该功能,并提供反馈和建议。”

TechCrunch 了解到,今日头条的搜索功能会从应用内和整个互联网上搜索信息。

简单来看,字节跳动当前的搜索功能更像是微信的应用内搜索,而不是百度和谷歌提供的互联网搜索服务。

在微信上,用户可以查找关键词,查看关于这个话题的新闻,随后还包括好友提及这个关键词的情况。在这些信息之后,微信还会展示关于该话题的随机文章。当用户点击其中任何文章或新闻链接时,微信会通过应用内浏览器展示网页,这样用户就不必离开微信。

这种做法背后的逻辑是改变用户看待和使用搜索引擎的方式。在中国,微信和抖音等应用在移动端有着巨大的影响力,因此这些应用加入各类新功能也似乎是合理的。

本周三,字节跳动在微信公众号上发布了相关招聘启事,使得外界了解到该公司对搜索引擎的兴趣。这家创业公司表示,这个 “搜索引擎” 的目标人群是 “中国数亿移动用户”。

“我们将从 0 到 1 开发新的通用搜索引擎,带来更好的用户体验。只有你不想搜索,没有你找不到的信息,因为我们可以搜索整个网络。” 字节跳动在招聘启事中说。

根据字节跳动的说法,该公司已经从谷歌、百度、必应和 360 等其他搜索引擎招募了人员。

TechCrunch 对 LinkedIn 信息进行的分析发现,最近几个季度,来自谷歌、微软和百度的 100 多位员工加入了字节跳动。其中许多人曾在这几家公司的搜索部门工作。

字节跳动效仿微信开发搜索引擎的做法可能会给百度带来更大的麻烦。根据第三方互联网服务 SataCounter Global Stat 的数据,百度目前在中国搜索引擎市场有着超过 75% 的份额。微软必应也在中国开展业务,但市场份额很低。谷歌目前没有在中国提供搜索服务。该公司过去几个月试图扭转这样的局面,但没有成功。

翻译:维金

TikTok-parent is getting into mobile search

发帖时间: news

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